GEETHIKA BATHINI

About Me

I’m the cousin who’s always planning the next family trip, the friend who’s always taking candids of you, the daughter who’s in charge of the takeout order, and the coworker who you ask to explain the latest TikTok trend. I’m a dancer and event coordinator and beyond this, I’m a strategist with a passion for multicultural marketing. I grew up in suburban Massachusetts and spent my summers captivated by the nostalgic ads on my grandparents’ TV during my summers in Hyderabad, India. I have strong ties to my Indian heritage and it was these childhood trips that inspired me to study Advertising and Asian Studies during my undergrad at Boston University. I believe diverse perspectives are key to informing impactful marketing. Through my various roles in social media and influencer marketing, I have had the privilege of platforming diverse representation for top beauty brands.